Reading a light for the understanding article causes positive emotions in the reader, making it more loyal. An informative article or a useful selection of tools works in the long run, that is, users come back to refresh the information, and it often happens that quality articles of a year ago are still in demand.

A good example of such material is an article of two years ago for Internet marketers from Netology. Good and high-quality content will raise your site in search engines. Google has already learned how to select sites with quality and unique materials. To do this, he uses the possibilities of deep learning special computer systems, or online writer services trained to analyze material in a similar way, as a person. Good readability, competent and structured text, appropriate visual elements will help to take a higher position in the search engine. Qualitative content and analysis

For content to be in demand and useful, you need to know who you address it to. Many administrators make the mistake of focusing on the creation of materials for their personal taste, suggesting that the audience will also like it. This in itself is not bad at all, but there is one thing: it may not correspond to the user’s interests.

Among other things, attracting attention and warming up interest in the material will help the use of relevant topics what is now most discussed. A convenient tool for understanding current topics can serve as a built-in Twitter functionality. In addition to current topics for the entire audience, you can use the actual for the company itself. That’s just a good example of a successful publication from IKEA in honor of the anniversary of the founder of the company (Ingvar Kamprad), a selection of his sayings and a brief biography were placed in the community. Finally, when you prepare the content and are ready to publish it, go for the criteria that distinguish the quality content:

Full of information text is one of the main parameters. It is important that there is no excess of useless or incomprehensible information. To do this, after writing the article, leave for an hour, but better for a day and later read a fresh look. And soberly appreciate, would you read it on the user’s site? Would share it with your friends on social networks.

The uniqueness of the text is a very important characteristic. If parts of the text have been copied, the sentences are rather patterned and the set of words is meaningless, you can be sure, then in the search result, the post will be at the end.

Ask yourself a few questions. Is the structure and logic of the text sustained? Can the reader follow the author’s thought with ease? Is the text too long? On average, the optimal length of the text is about 2-3 thousand characters. Although the main criterion is not the length of the article, but how interesting it is to read. It is also important that the article conforms to the policy and image of the company. After that, be sure that your essay is academic and you do not need the help of others or online writers.